GET CLEAR. NOT FAMOUS.
Fix your company’s message, reboot marketing and start closing more sales— all in under 90 days.
When you got complex, you got unclear.
Hopeless Marketing restores clarity across every marketing asset — website, sales tools, photo, video, email — in one creative push.
You get a stronger message, more consistent execution and more clients who act. You get more results — without more marketing.
3 thresholds we help companies cross:
Ignite
GROWTH.
Clients act.
You close.
Plan an
EXIT.
Boost conversions. Raise valuation.
Merge or
PIVOT.
Grow sales, not confusion.
You can’t get there from unclear.
Recenter on clients.
The Brand Traction Brief™ recasts your message — with your client at the center. Get a single page with every brand and design guideline you need to tell a story that lets clients act.
1
Get your plan.
Your BTB also identifies key tactics and the actions you’ll need to make your identity a reality. A video explains each step, so you know what you need and where you need to start.
2
Get back to market.
We build tools like website, video and email campaigns in intensive sprints — so you can launch fast and start getting results. Commit to one step at a time. Control all your own creative.
3
Don’t hope for growth. Choose it.
“The interview and brief perfectly captured our pains as a growing studio. Their recommendations provided a clear action plan—not vague advice. We’re beyond excited to enter 2025 firing on all cylinders because of this effort.”
Tony Murphy,
Ask Tony
“I’ve never met anyone as talented at understanding the values behind an organization – and then communicating them in inspiring, relatable ways. I’ve worked with a lot of consultants;
I consider Benjie the best in the business.”
Rick Guzman,
The Neighbor Project
“The Brand Traction Brief was a game-changer. Benjie took the mess of ideas in my head and turned them into a clear, compelling path forward. Thoughtful, strategic and rooted in and understanding of who you are and what you're really meant to do.”
Darin Newbold,
Your Bold Solutions
It’s not for everybody.
I’ve worked in marketing strategy for 20 years and reinvented hundreds of companies. My best fits are those large enough to have a leadership team, but too small to have a full-time CMO.
If you’ve got fewer than 200 employees and you’re targeting a growth spurt, adding a new service or planning for a founder’s exit, my team can get your team on the same page and reintroduce you to your market — fast.
Set up a call. We’ll know if we’re a match in 15 minutes.
Let’s talk.
Connect for 15 minutes.
See if we’re a fit.
