HOPE IS NOT A STRATEGY.
Want traction with your target client? Base marketing on your EOS® vision.
While your business grew, your marketing withered.
Hopeless Marketing builds brands that line up with your company’s vision. Because clients won’t value you as you deserve – until they see you as you are.
The opposite of hope is action.
Be
BOLD.
Stand out. Simplify.
Get noticed.
Be
SELFLESS.
Center customers.
Get remembered.
Take
ACTION.
Move fast.
Get to market.
Do marketing without “maybe.”
Recenter on clients.
The Brand Traction Brief™ recenters your V/TO® for client communication: Core values become design guidelines, 3 uniques become 3 benefits and your core focus becomes a story that will resonate and get you remembered.
1
Name your rocks.
Your BTB also identifies key tactics and the quarterly rocks you’ll need to make your message stick. A short video explains each one, so you know what you need and where to start.
2
Get faster traction.
We build tools like website, video and email campaigns in order of prioirty and deliver in intensive sprints - so you can launch fast and start gettign results with your target client. Commit to one step at a time. Control all your own marketing.
3
Stop sharing who you aren’t.
“The interview and brief perfectly captured our pains as a growing studio. Their recommendations provided a clear action plan—not vague advice. We’re beyond excited to enter 2025 firing on all cylinders because of this effort.”
Tony Murphy,
Ask Tony
“I’ve never met anyone as talented at understanding the values behind an organization – and then communicating them in inspiring, relatable ways. I’ve worked with a lot of consultants;
I consider Benjie the best in the business.”
Rick Guzman,
The Neighbor Project
“The start of a project and the learning curve can often be a huge drain – but not with Benjie! It's kind of spooky how he got "into my head" so quickly, reorganized my thoughts, and delivered results that are spot on.”
Lea Kaltenbach,
Carter relocation consulting
It’s not for everybody.
Our specialty is small-to-midsized service companies in transition.
If you run on EOS, we’ll work from your existing V/TO. If not, we’ll start on one together.
It takes 15 minutes to find out if we’re for you.
Let’s talk.
Connect for 15 minutes.
See if we’re a fit.
