Higher purpose can’t mean lower revenue.
Hopeless Marketing is a strategy-first agency for purpose-driven companies.
Because it’s hard to do the right thing if you’re showing up the wrong way.
You’ve got a mission. Get a message.
When sales sag, marketing stumbles or your leaders clash, your company needs more than an ethical stance.
You need a strategy.
Unify your team around your “how” and well as your “why.” Then build the tools you need to take your message to your market.
3 thresholds we help companies cross:
Ignite
GROWTH.
Clients act.
You close.
Plan an
EXIT.
Boost conversions. Raise valuation.
Merge or
PIVOT.
Grow sales, not confusion.
You can’t get there from unclear.
Align your team.
Get companywide agreement on your purpose and how you’ll achieve it.
When leadership agrees on strategy, sales and marketing agree on message. You unlock the talent in your team.
1
Activate your plan.
Build assets and tactics that suit your strategy. Build systems and habits that ensure you practice what you preach.
When message and experience match, buyers get it. Trust compounds. You unlock growth.
2
Impact your industry.
Growth isn’t your purpose — just the fuel.
When revenue, rises impact spreads. You unlock opportunities to show your industry a better way.
3
Don’t hope for growth. Choose it.
“Turning our products into tiers and giving me the tear sheets and the sales nurturing platform, at the very least, saves me 80% of my time and triples my effectiveness.”
Mark Manuel,
Industrial Marketing
“I’ve never met anyone as talented at understanding the values behind an organization – and then communicating them in inspiring, relatable ways. I’ve worked with a lot of consultants;
I consider Benjie the best in the business.”
Rick Guzman,
The Neighbor Project
“The Brand Traction Brief was a game-changer. Benjie took the mess of ideas in my head and turned them into a clear, compelling path forward. Thoughtful, strategic and rooted in and understanding of who you are and what you're really meant to do.”
Darin Newbold,
Your Bold Solutions
It’s not for everybody.
I’ve worked in marketing strategy for 20 years and reinvented hundreds of companies. My best fits are those large enough to have a leadership team, but too small to have a full-time CMO.
If you’ve got fewer than 200 employees and you’re targeting a growth spurt, adding a new service or planning for a founder’s exit, my team can get your team on the same page and reintroduce you to your market — fast.
Set up a call. We’ll know if we’re a match in 15 minutes.
Let’s talk.
Connect for 15 minutes.
See if we’re a fit.
It’s Just Business.
If you’re trying to make the world right while you make your money, then just business is what you aspire to.
But can a company do the right thing and win in its industry?