Marketing should not feel like a crapshoot. That’s the idea behind Hopeless Marketing, a creative agency crafted to combat aimless, ego-driven, throw-ads-at-it-and-see-what-sticks brand promotion.

We serve small and midsized organizations in transition. If you’re hoping yesterday’s website will get you to tomorrow’s destination… well, you’re dreaming.

We crush dreams and replace them with something better: Action.

Hopeless is the brainchild of writer, strategist and entrepreneur Benjie Hughes. Benjie’s a recovering musician and an unapologetic story nerd who reads comic books and watches princess movies as if they were literature.

• In his 20s, Benjie invented the membership recording studio.

• In his 30s he built and scaled a music business, playing hundreds of events a year.

• For 15 years he worked as copy and strategy lead at a variety of small agencies in the Boston and Chicago suburbs.

What Benjie loved was helping organizations that had changed express who they were now. What he loathed was seeing teams lose sight of that expression in painful, prolonged development cycles that left clients frustrated and agency creatives burned out.

So: No more of that.

Hopeless Marketing shrinks the time between when we capture your message and we launch your marketing.

And that shrinks the distance between who you really are and how you really look.

So you look stronger, bolder and more like yourself.

And yes – the agency name’s a joke.

We want you to feel great about your marketing. We want your employees and your clients bright and optimistic and delighted – everything our logo’s not.

We just know dreams and wishes aren’t what get you there.

Who needs them?

Abandon hope. Get Hopeless.

Hopeless has your back.