Marketing should not feel like a crapshoot. That’s the idea behind Hopeless Marketing, a creative agency crafted to combat aimless, ego-driven, throw-ads-at-it-and-see-what-sticks brand promotion.

We serve small and midsized organizations in transition. If you’re hoping yesterday’s website will get you to tomorrow’s destination… well, you’re dreaming.

We crush dreams and replace them with something better: Action.

Hopeless is the brainchild of creative strategist Benjie Hughes. Benjie’s an entrepreneur who built and scaled a music business to hundreds of events a year. And he’s a 20-year veteran of small marketing agencies, where he led messaging and branding efforts for companies like

• the world’s largest pea-protein manufacturer,

• the research firm that investigated the Shroud of Turin, and

• the software team whose app powered a citywide COVID response.

Benjie has consulted on mayoral and presidential campaigns, messaged company moves and nonprofit mergers, and designed campaigns for consultancies, fintech firms and prototypers.

What he loved was helping organizations that had changed express who they were now.

What he loathed was seeing teams lose sight of that expression in painful, prolonged development cycles that left clients frustrated and agency creatives burned out.

So: No more of that.

Hopeless Marketing shrinks the time between when we capture your message and we relaunch your marketing.

That makes your story more compelling, your presentation more consistent — and your message more clear.

And when your value is more clear, more clients take action.

Yes, the agency name’s a joke.

We want you to feel great about your marketing. We want your employees and your clients bright and optimistic and delighted – everything our logo’s not.

We just know dreams and wishes aren’t what get you there.

Who needs them?

Abandon hope. Get Hopeless.

Hopeless has your back.