An Exit Threshold is the turning point where someone asks, "what is this business worth?"

• Maybe you're actualy considering a sale.

• Maybe you're seeking an investor or a partner to share the ownership in your business.

• Maybe you've just realized that planning your exit is the best way to create a business strong enough to stay in.

When you look at an exit, you look at the value of your business to a buyer. And there's one thing they'll ask: Can this organization sell?

Change that, and you change everything.

Want to talk about the role of brand and message in your exit plan? Grab time with Benjie with the button below.