A Pivot Threshold it the point when a new product or new service brings a chance to grow — but also threatens how existing clients understand you.

• Maybe you're acquiring a new business or merging two brands with legacy.

• Maybe your offer is successful, but you’re taking it to a new audience now.

• Maybe you're changing how you work to make your business stronger.

When offerings change, your clients need to see it as a natural extension of the value you already bring. Tie everything into the MOST important thing, and they'll feel safe — but split attention between offerings, and you'll leave them with uncertainty.

Uncertain clients never write you checks.

Want to talk clarity in your business pivot? Grab a time with Benjie at the link below.