AI POSITIONING SPRINT
Can AI describe your business?
Custom research, one 60-minute strategy session — and a written plan the next day.
Find out how AI explains your company. Leave with the sentence it should be saying.
Being "ready for AI" isn't a technical trick.
AI can only recommend a company it can explain. It needs a crystal-clear statement of your position:
➡️ the “bucket” you live in inside a buyer’s mind
➡️ the “wedge” that sets you apart inside that bucket
We use what AI says about you as evidence of how your position’s working right now.
Then we help you choose the position that makes you explainable and chosen.
Ask ChatGPT about your business.
You’ll probably see one of three problems.
When we look at how AI describes a company, we almost always find one of three things.
INVISIBLE
AI doesn't know you at all
It can't describe you.
Or it gets the basics wrong.
WRONG CATEGORY
AI has you in the wrong bucket
It’s comparing you to the wrong competitors. When buyers talk about what you actually do, you’re not in the conversation.
You won’t fix any of these by more content or using different keywords or changing the code on your website.
You fix them with a clearer position: what you are, who you're for, and why you get chosen.
INTERCHANGEABLE
AI can't say why you'd be chosen
It's description could fit your competitor as easily as you.
You’re known — but not worth mentioning.
What a positioning sprint gets you:
Clear diagnosis
We’ll show you which of the above problems you have, in AI's own words.
That tells you what to spend on — and what not to.
A short roadmap
What to change right now.
What should wait until the position is tested with your team and customers.
A working position
We’ll bring three options for your “bucket” and your “wedge.”
Together, we explore the possibilities — and you make your choice.
90–day followup
Next quarter we ask AI the same questions again, see if the way you're described has moved, and suggest where you go next.
Language you can use this week
Your homepage headline, About paragraph, LinkedIn and Google descriptions, and a two-sentence version for your sales team.
How the sprint works:
RESEARCH
We do the homework.
You answer five short questions. We study your marketing and ask the major AI tools how they understand you.
STRATEGY
Attend one 60-minute session.
We show you what AI says, name the problem, walk through three positioning options, and help you choose.
MESSAGE
Get a plan the next day.
Your diagnosis, your working position, ready-to-use copy, and the next-steps roadmap — all in writing.
FOLLOWUP
Re-check next quarter.
In 90 days we run the same questions again and show you what changed.
This sprint is for:
Founders, CEOs or marketing leaders of companies that are about more than profit, who feel some version of this:
"We're good at what we do, but we don't stand out."
"Our team describes us five different ways."
"Everyone says we need to be ready for AI, and I don't know what that means for us."
"I'm not sure our mission should be the headline, but I don't know what else to lead with."
This sprint is not:
An SEO or AI visibility report. You won't get 40 pages of scores. You'll get a decision.
A rebrand. A working position is meant to be used now and tested next. Big, expensive changes shouldn’t happen until your position is validated with your team, your clients and your market.
A sales call. You’ll have real messaging you can use on Day Two.
If the work should stop there, we'll say so. If there are more ways we can support, we’ll say that too.
So what’s it cost?
Hey! Benjie here.
I’ve been doing positioning work for 20 years. The AI research part is new — not just to me, but to everyone if we’re being honest.
I value this sprint at around $2500.
But here’s the opportunity:
I want to do it and get better at it. And I want to make it available to a couple people who might not normally be able to.
So I’m pricing the first one at about ¼ of that.
And then I’m raising that price every time I do one, as my familiarity with the reserach part grows, until I’m billing what it’s worth.
Think this sounds valuable to your business? Love a deal?
Click below to see the current rate.
Move quick.
