Speaking engagements
Hopeless founder Benjie Hughes does keynotes, workshops and small group sessions for entrepreneurial leaders.
“The leaders who attended gained new perspective from Benjie - and left with a few nuggets to build an effective funnel and close more deals.”
Clay Harris, EOS Implementer
Onstage. Online. In breakouts, too.
“I’ve never met anyone as talented at understanding the values behind an organization – and then communicating them in inspiring, relatable ways.”
Rick Guzman, The Neighbor Project
Popular topic:
UNVISIBLE:
Stop getting the word out. Start getting more dollars in.
When it’s time to grow, a lot of owners’ instincts are exactly wrong. They reach for visibility: More ads, more posts, more calls, more eyeballs. They buy marketing.
You don’t want more marketing. You want more results.
In “Unvisible,” entrepreneur and marketing strategist Benjie Hughes shifts the conversation from competing for attention, to competing for impact. He’ll show why visibility is a trap and demonstrates how greater clarity moves more clients to buy – without increasing marketing costs.
In this fast-paced, practical session, you’ll
Build a master sequence of your current tactics – then reorder them according to what actually moves the bottom line
Learn and apply the “three-slider” framework for identifying your next growth strategy – without abandoning what’s already working
Evaluate your current message and website for clarity – and identify updates to drive more client action
If you’re targeting growth but marketing still looks like a “black box” to your team, Benjie’s approach will get you past the jargon and give you the tools to get more services sold – not merely seen.
“A game changer.”
Darin Newbold, Your Bold Solutions
“We’re moving on all cylinders because of this.”
Tony Murphy, Ask Tony
“Let me move faster and laid out a roadmap for what’s next.”
Chris Kyleszynski, Prohaska Consulting
Meet Benjie.
Before launching Hopeless Marketing, Benjie built and scaled a music business to hundreds of events a year. He ran a recording studio that became the world’s first musical coworking space. And he spend 20 years at small marketing agencies, where he led messaging and branding efforts for companies like
the world’s largest pea-protein manufacturer,
the research firm that investigated the Shroud of Turin, and
the software team whose app powered a citywide COVID response.
Benjie has consulted on mayoral and presidential campaigns, messaged company moves and nonprofit mergers, and designed campaigns for consultancies, fintech firms and prototypers.
He’s even rebranded other marketing agencies.
Why? Most marketers are great at getting seen — but smart enough to recognize that that’s worth nothing if you can’t get sold.
Benjie lives with his family in the world’s Haloweeniest city: Salem, Massachusetts. He loves Star Wars, coffee and epic stories — especially those found in the Bible or inside a comic book.
