“Getting the word out” didn’t grow your business.
You want results, not visibility.
A service business grows in spurts – and if you’re stuck at $1M or $5M or $15M, you already understand that getting to the next stage will take more than wishes. Reigniting growth takes effort.
If you’ve made that effort and it hasn’t worked, this is for you.
You want results, not visibility.
In this fast, 4-step audit, Hopeless Marketing founder Benjie Hughes guides you through the same framework he uses to evaluate new clients and kickstart their growth plans. You’ll gauge how well your marketing has worked, identify what’s wrong and get a framework for solutions – all in a single week, spending just 15 minutes a day.
· Understand and fix your marketing strategy with Benjie’s “3 Slider” framework
· Compare your tactics with best practices on the “Action Path” worksheet
· Run an “Impact Test” on your most important marketing asset to score and improve its clarity
3 thresholds we help companies cross:
Ignite
GROWTH.
Clients act.
You close.
Plan an
EXIT.
Boost conversions. Raise valuation.
Merge or
PIVOT.
Grow sales, not confusion.
You can’t get there from unclear.
Recenter on clients.
The Brand Traction Brief™ recasts your message — with your client at the center. Get a single page with every brand and design guideline you need to tell a story that lets clients act.
1
Get your plan.
Your BTB also identifies key tactics and the actions you’ll need to make your identity a reality. A video explains each step, so you know what you need and where you need to start.
2
Get back to market.
We build tools like website, video and email campaigns in intensive sprints — so you can launch fast and start getting results. Commit to one step at a time. Control all your own creative.
3
Don’t hope for growth. Choose it.
“Turning our products into tiers and giving me the tear sheets and the sales nurturing platform, at the very least, saves me 80% of my time and triples my effectiveness.”
Mark Manuel,
Industrial Marketing
“I’ve never met anyone as talented at understanding the values behind an organization – and then communicating them in inspiring, relatable ways. I’ve worked with a lot of consultants;
I consider Benjie the best in the business.”
Rick Guzman,
The Neighbor Project
“The Brand Traction Brief was a game-changer. Benjie took the mess of ideas in my head and turned them into a clear, compelling path forward. Thoughtful, strategic and rooted in and understanding of who you are and what you're really meant to do.”
Darin Newbold,
Your Bold Solutions
It’s not for everybody.
I’ve worked in marketing strategy for 20 years and reinvented hundreds of companies. My best fits are those large enough to have a leadership team, but too small to have a full-time CMO.
If you’ve got fewer than 200 employees and you’re targeting a growth spurt, adding a new service or planning for a founder’s exit, my team can get your team on the same page and reintroduce you to your market — fast.
Set up a call. We’ll know if we’re a match in 15 minutes.
Let’s talk.
Connect for 15 minutes.
See if we’re a fit.
